XBrand Communications

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Perception is reality
leadership Blog

Making it happen

Opening markets throughout the world
one brand at a time

Exceptional branding and communications

Decades of marketing and communications experience -

building brands!

From strategic to tactical, from traditional to digital, the expertise is there, proven time and time again!

Marketing

From SEO to news releases to blog posts to analytics to market research to so much more. It's more than CX, it's also that lasting experience, that lasting message. If you want that marketing message, that experience, that CX that everyone talks about and increases sales and revenue, than let's take your organization to the next level.

Brand

It always comes down to this - the brand. From the product to the company, everything reflects the brand. Every step in the product marketing mix, the brand marketing mix, internal communications, external communications, everything has to reflect the brand. Building a brand is more than just marketing, it's cultural. Do you have that culture?

Communication

Communicate with the local news, the international press, the internal team, or the regional sales team - I've done it. Being on TV, presenting to 1,000 people at a tradeshow, or bringing over 30 team members from a dozen different countries onto the same message, it can be done, easier than you think. Effective communications is key! Are you communicating effectively?

COmpanies impacted

Two items of interest in my work here: 1) I was the spokesperson for the company for 4+ years 2) I managed their annual $20M promotional events.

I introduced the Olympus Camedia Digital Camera to North America. (Resulting in business being integrated with North American HQ.)

Introduced new eyewear lines to North American markets while maintaining or increasing market share of existing product line.

Responsible for the online environment of 600,000+ users, the dev team and I made the service Hispanic, making it the only Internet Services company that addressed that market. (Resulting in the company being acquired by SBC.)

I introduced the USB Flash Drive to the world, resulting in revenue of over $1B in four years. (Resulting in company being acquired by SanDisk.)

My team introduced verticals/channel partners to our products - enabling our sales team to increase sales and revenue. (Resulting in the company being acquired by Nuance.)

Responsible for all marketing efforts of this SaaS start-up. Unfortunately, funding ran out before the product was given the chance to succeed.

What's next? Will definitely keep consulting with companies and helping them grow - and will definitely look at working at a singular company and making them grow. Up to you and what you need.