An Email Name
An Email Name
What's in an email name?
No, not your name, but, the portion of the address after the "@" symbol.
You have clients who have an address with xxx@aol.com or xxx@yahoo.com, right? You worked for a start-up/small business that uses those free email clients, right?
What is your perception of an address like this? Mine is that “with an address like that, people think you aren't serious, that you work out of your home, that you don't have time to form a company/business, and that you are using your child's free email account" (or that your child set up your email account).
After I inform people that this is what the general market thinks, they are shocked, and don’t believe it.
Show your clients email address’ from small business’ in your area and ask them which ones they “take” or consider more seriously – those with a company name (like mine with blainep@xbrand.biz) or those with an xxx@aol.com or xxx@yahoo.com domain.
Once they realize how “bad” they look to the general audience and their initial shock and disbelief has worn off, explain to them the cost of setting up a company email (less then $100 a year).
If they can’t afford that, then they shouldn’t be a client of yours. If they don’t want to do it because they know better, then, they also shouldn’t be a client of yours.
How much business is lost because people have this perception?
How many people think they are dealing with amateurs when they contact a company like this?Change your email address (or their address) so that they become a professional company.