Business Cards
Business Cards
What's in a business card? You would be surprised. Some of our clients have so much information on them, you are unsure as to what their business is. Some are so sparse, you have to wonder the same thing - "what is their business?".
Some points to be sure are on your business card - name (duh!), email address and website, and phone number. Okay, so, that's the basics, but, what is the next level after that - no, it's not graphics (okay, maybe, on one or two out of a hundred may be graphics); it's a statement about your business - like ours, Strategic Communication Solutions. What is yours? Are you clear and concise? Is ours? Well, if you aren't in marketing, then, it isn't - but, then, companies that don't want marketing help aren't who I want to attract. Is it too niche? Well, we have clients who are worldwide, as well as clients who are very local and niche (like our corner restaurant).
Does your card state your business - your specialty? Is it too busy - does it give off the feeling that you are doing soooo many things that you don't have time to focus on one thing? Another client of ours had three different business cards made up so that they could hand out the appropriate specialized card to that market.
Think about it - the business card is your foremost advertising tool - does it convey the right message you want people to perceive about you??