Marketing Communications Blog

What is it?

Pragmatic Marketing is a unique way to "look" at products before they are born. If you go to www.pragmaticmarketing.com, you will see the "steps" and "ways" to do this.

The question is, why is this new or, more to me, why is this needed, in this way.

As I say to my wife all the time, THIS IS MARKETING.  Taking something that we do every day and making it into something that has to be purchased.  If not purchased, you are something lessor than other individuals.

So, pragmatic marketing is doing focus groups (they don't call it that), talking with buyers about why or why not they will want this product, planning a branding and communications campaign, working with all the various divisions that will affect the product, expecially sales, and so on.

To me, pragmatic marketing is doing what any real knowledgeable marketer would do to make a product successful.

I can see why this would be useful to a marketer that a) doesn't know marketing, or b) is new in marketing. But, if you have at least 10 years of marketing experience and you don't know or do everything that pragmatic marketing "teaches", then, you shouldn't be in marketing.

In conclusion, don't judge someone if they aren't "certified" with the pragmatic marketing certificate - they probably have been doing what it teaches for longer then the term has been in existence.