The death of TV advertising?
Was reading an article about how tv ad's are going to be replaced by internet advertising as "the" place where all the money is going to go (for your marketing dollars).
I have to disagree. Yes, internet advertising is definitely a place that you "have to" advertise on and that you need to get those eyeballs to see your brand. But, how effective has it been? Look at all the research (and articles) about how billions are being spent (and much of it being wasted) on internet advertising and how advertisers don't understand why there isn't any ROI.
I don't want to go into all of that, I just want to mention that tv advertising won't be dissappearing - as long as there is March Madness, the Superbowl, Dancing with the Stars, and so on, all on tv, money won't stop going in that direction.
Until advertisers learn HOW to advertise (& communicate) to their web-surfers, the money will always go to the TV...and don't be surprised if you continue to see money leaving the web and going back into more traditional advertising.
NOTE: Yes, there are millions of teens on Facebook, yes, there are millions of potential purchasers of product on ESPN's site, and so on (especially being forced to "watch" ads before watching video or playing a game or whatever). I, like so many others, don't look at an ad and search for the "skip" button (if forced to see an ad) faster then the ad can be ran.
Don't forget TV - yes, Tivo has hurt the ad business, but, remember, if your ad is upbeat and on-target, people will watch it.