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80% is better then nothing

I have written about this before - many times. You MUST be willing to go to market with 80% of the marketing plan/collateral/website/etc finished. Not 100%. (You can finish it later.)

Remember, at 100%, it will be five months from now and the market will have passed you by. If potential customers are asking about your service/product and you have 80% of the messaging finished, or whatever, don't say "I'll get you back in a month when it is finished", because they will have moved on. Give them what they want.

Just had to vent. Sorry for the short entry today.

Posted by blaine on February 22, 2009 08:35 AM |

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Comments

Yes ..Before meeting the potential customers, we must be prepared for everything

Posted by: Fitness Freak | March 19, 2009 01:05 AM

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