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	<title>Marketing Wisdom</title>
	<link>http://xbrand.biz/blog2</link>
	<description>Advice for the marketing individual</description>
	<lastBuildDate>Wed, 25 Aug 2010 12:50:33 +0000</lastBuildDate>
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		<title>Who will see the light first?</title>
		<description><![CDATA[Was reading how Pepsi Max is going to rebrand/reposition itself again and how important the word &#8220;diet&#8221; is in either mentioning or not mentioning it in advertising (especially to men).
It got me to thinking &#8211; in today&#8217;s economy how much disposable income is out there? When or where is the tipping point for individuals, the [...]]]></description>
		<link>http://xbrand.biz/blog2/2010/08/25/who-will-see-the-light-first/</link>
			</item>
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		<title>To Print or not to Print</title>
		<description><![CDATA[A lot of news out there that print advertising can be improved upon, that it isn&#8217;t dead, that all it needs is creative or a message or a brand.
I fall on one side of this argument and that is that Print Advertising is dead (okay, on life-support which it is hard to see a recovery [...]]]></description>
		<link>http://xbrand.biz/blog2/2010/08/22/print-or-not-to-print/</link>
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		<title>A wonderful story on Email Marketing</title>
		<description><![CDATA[This has to be the best story yet on why email marketing is destroying this incredible viable tool.
Read it here.

]]></description>
		<link>http://xbrand.biz/blog2/2010/08/12/a-wonderful-story-on-email-marketing/</link>
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		<title>Ad Cost Down?</title>
		<description><![CDATA[I&#8217;m sure many of you have read the news about how internet advertisements are dropping in value (i.e. lower cost) and the reason being that FaceBook and MySpace ad costs are so much cheaper then the rest of the advertising space on the internet, the true costs of an ad are not being reflected correctly.
Duh!!!
I [...]]]></description>
		<link>http://xbrand.biz/blog2/2010/07/29/ad-cost-down/</link>
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		<title>It&#8217;s the Economy Stupid!</title>
		<description><![CDATA[As the economy worsens and companies continue to save money by cutting their work force, marketing is front &#038; center for the first thing to be cut; be it employee&#8217;s or budget&#8217;s.
As I continue to counsel companies that marketing is the last thing to be cut, they, as usual, cut marketing as fast as possible. [...]]]></description>
		<link>http://xbrand.biz/blog2/2010/07/20/its-the-economy-stupid/</link>
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		<title>Mentoring &amp; The Start-Up</title>
		<description><![CDATA[Talk with any CEO or Entrepreneur and you will hear them talk about how mentors helped them through difficult as well as growing times.
Unfortunately, many young CEO&#8217;s and General Managers think that having a mentor or many mentors are a sign of weakness. I cannot disagree more.
A mentor, especially during the &#8220;young&#8221; time of your [...]]]></description>
		<link>http://xbrand.biz/blog2/2010/07/16/mentoring-the-start-up/</link>
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		<title>Remember Your Roots</title>
		<description><![CDATA[As you start your marketing career, remember what you are doing, right now! Learn from your activities today. Understand what you are doing and why you are doing it &#8211; i.e. your activities in the grand scheme of things. 
As you get older and move into bigger and bigger things, your experience as an assistant [...]]]></description>
		<link>http://xbrand.biz/blog2/2010/07/06/remember-your-roots/</link>
			</item>
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		<title>A Brand &#8211; an old one</title>
		<description><![CDATA[Was going through some of my old documents that I had written where I discussed brands and their power&#8230;over decades and over centuries.
Came across my positioning document on the Christian Cross. How it has changed very little over the centuries &#8211; even as it was &#8220;copied&#8221; by the many different Christian affiliations/groups throughout the world. [...]]]></description>
		<link>http://xbrand.biz/blog2/2010/07/02/a-brand-an-old-one/</link>
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		<title>Oil &amp; Marketing</title>
		<description><![CDATA[I&#8217;ve been waiting for the advertising to begin from &#8220;non-affected by the oil&#8221; states. 
One, Michigan, has just introduced theirs, called &#8220;Pure Michigan&#8221;, showing the beaches along the Great Lakes, the rough shoreline, waterskiing, boating, and all the other watersports that can&#8217;t be done in a Gulf State.
Who will be next? And will any of [...]]]></description>
		<link>http://xbrand.biz/blog2/2010/06/22/oil-marketing/</link>
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		<title>Pepsi Brand</title>
		<description><![CDATA[I wonder if Pepsi has any regrets about it&#8217;s logo (BRAND!) change to that of Candidate Obama&#8217;s logo two years ago?
Will there be another &#8220;change&#8221;?
]]></description>
		<link>http://xbrand.biz/blog2/2010/06/21/pepsi-brand/</link>
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